FunnelKit vs CartFlows: WooCommerce Funnel Comparison

Short answer: FunnelKit (formerly WooFunnels) is the stronger choice in 2026 — better checkout builder, more robust A/B testing, and a more complete feature set. CartFlows is simpler and cheaper if you only need basic funnel pages. Both are significant upgrades over WooCommerce's default checkout, which leaves money on the table.

WooCommerce's default checkout is functional but not optimized for conversions. No one-click upsells, no order bumps, no multi-step checkout, no A/B testing. For stores that process real volume, the gap between a default checkout and an optimized funnel can be 15-30% in additional revenue per customer.

Why Your WooCommerce Checkout Needs Help

The default WooCommerce checkout was designed to work, not to convert. It has:

• All fields visible on one long page (overwhelming on mobile)
• No order bump capability (pre-checkout upsell)
• No one-click upsell/downsell after purchase
• No A/B testing for checkout variations
• No multi-step checkout (which consistently outperforms single-page)
• Limited customization without custom code

Both FunnelKit and CartFlows solve these problems. The question is which one does it better.

Quick Comparison

Feature	FunnelKit Pro	CartFlows Pro
Price	$99.50/yr (Basic) — $399.50/yr (Elite)	$79/yr (Starter) — $299/yr (Pro)
Checkout Builder	Custom from scratch or templates	Template-based with Elementor/Divi/Gutenberg
Multi-Step Checkout	Yes (visual step builder)	Yes
Order Bumps	Yes (multiple positions)	Yes
One-Click Upsells	Yes (conditional logic)	Yes
A/B Testing	Built-in (robust)	Built-in (basic)
Funnel Builder	Full sales funnel with landing pages	Funnel flow builder
Checkout Field Editor	Built-in	Via third-party plugin
Dynamic Offers	Yes (rule-based upsells)	Limited
Cart Abandonment	Built-in recovery flows	Via separate plugin
Analytics	Built-in funnel analytics	Basic analytics
WooCommerce Subscriptions	Full support	Full support
Elementor Integration	Yes	Yes
Gutenberg/Block Editor	Yes (native)	Yes
Bricks Builder	Yes	Limited
Developer Hooks	Extensive	Good

Checkout flow comparison — FunnelKit's multi-touchpoint optimization vs CartFlows' linear simplicity

FunnelKit — The Complete Revenue Optimization Platform

FunnelKit (rebranded from WooFunnels) has evolved from a funnel builder into a complete WooCommerce revenue optimization platform. It handles checkout optimization, post-purchase upsells, cart abandonment recovery, and funnel analytics in one plugin.

Where FunnelKit wins:

Checkout customization. FunnelKit's checkout builder lets you redesign the entire checkout experience — field order, layout, styling, conditional fields, express payment buttons (Apple Pay, Google Pay), and trust badges. You can build a checkout that matches your brand instead of looking like a default WooCommerce form.

A/B testing. This is FunnelKit's strongest feature. Split-test different checkout layouts, upsell offers, order bump positions, and funnel sequences. The built-in A/B testing engine handles traffic splitting, statistical significance calculation, and automatic winner selection. CartFlows has A/B testing but it is less robust.

Dynamic offers. Rule-based upsells and order bumps that change based on cart contents, customer history, or order value. "If cart contains Product A, show Upsell B. If cart total exceeds $100, show Upsell C instead." This conditional logic is significantly more sophisticated than CartFlows.

Cart abandonment. Built-in abandoned cart recovery with email sequences, coupon offers, and recovery analytics. CartFlows requires a separate plugin for this.

Where FunnelKit falls short:

Price. The Basic plan ($99.50/yr) covers checkout optimization on one site. The full funnel builder with A/B testing requires Plus ($199.50/yr). The Elite plan with everything ($399.50/yr) is expensive for small stores.

Complexity. FunnelKit has a lot of features, and the interface reflects that. Setting up a complete funnel with A/B testing, conditional upsells, and abandonment recovery requires learning the platform. It is not a "install and activate" solution.

CartFlows — Simpler, More Affordable

CartFlows focuses on doing the basics well — multi-step checkout, upsell pages, and order bumps — without the complexity of a full revenue optimization platform.

Where CartFlows wins:

Simplicity. CartFlows is easier to set up and configure. The funnel builder uses a straightforward step-by-step flow: Landing Page → Checkout → Upsell → Thank You. Less to learn, faster to implement.

Price. The Starter plan at $79/yr is the most affordable option for basic checkout optimization. For a small store that just needs a better checkout and one-click upsells, CartFlows delivers sufficient functionality at a lower cost.

Page builder integration. CartFlows works well with Elementor, Divi, Beaver Builder, and Gutenberg. The template library provides ready-made checkout and upsell page designs for each builder.

Where CartFlows falls short:

A/B testing is basic. You can test different checkout pages against each other, but the statistical analysis is less sophisticated than FunnelKit's. No automatic winner selection.

No built-in cart abandonment. You need a separate plugin (WooCommerce Cart Abandonment Recovery or a third-party solution) to handle abandoned cart emails.

Dynamic offers are limited. The conditional logic for upsells is not as granular as FunnelKit's rule-based system.

Development has slowed. CartFlows was acquired by the SureCart team. The plugin still works well, but new feature development has slowed compared to FunnelKit's active development pace.

Revenue Impact — Is Either Worth It?

The question is whether the cost of a funnel plugin is justified by the additional revenue it generates.

Typical improvements from checkout optimization:

Optimization	Expected Revenue Lift
Multi-step checkout (vs single-page)	5-10% higher completion rate
Order bumps	10-25% of customers accept
One-click upsells	5-15% of customers accept
Cart abandonment emails	Recover 5-15% of abandoned carts
A/B testing over time	Compounding 2-5% improvements

For a store doing $5,000/month in revenue, even a conservative 10% lift from checkout optimization is $500/month — more than paying for either plugin.

For stores under $1,000/month in revenue, the investment may not justify itself immediately. Focus on traffic and product-market fit first, then optimize the checkout once you have consistent order volume.

My Recommendation

Choose FunnelKit when:

• Your store does $3,000+/month and optimization ROI is clear
• You want A/B testing to systematically improve conversion
• You need dynamic conditional upsells based on cart contents
• You want cart abandonment recovery in the same plugin
• You are willing to invest time learning the platform

Choose CartFlows when:

• You need basic checkout optimization at a lower price
• Your store is under $3,000/month and every dollar of overhead matters
• You want a simpler setup with less learning curve
• You are already using Elementor and want tight integration
• You do not need advanced A/B testing or conditional logic

Skip both when:

• Your store has fewer than 50 orders/month (optimize traffic first)
• Your checkout conversion rate is already above 3% (diminishing returns)
• You have not yet optimized hosting, speed, and basic UX (fix fundamentals first)

The checkout optimization sequence should be:

1. Fast hosting + WP Rocket (free conversion lift from speed alone)
2. Mobile-first checkout design (most traffic is mobile)
3. Then add FunnelKit or CartFlows for upsells, order bumps, and A/B testing

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